Time to Smile

Poring over some newsfeeds this morning, I followed a link to the first video to be released from Guantonomo. Without thinking, I stumbled upon a scenario that took my breath away, and after a few frames of watching a weeping 16-year-old, my shaking hand stopped the images.

It hung over me like a damp blanket. I couldn’t get my mind off the brutality of the world in which we live, off of why nations wage war against nations, or at how terrorism and counter-terrorism supposedly define the “new normal”.

And then—just as unsuspectingly—I tripped over this. A project called Where the Hell is Matt?. I can’t describe it, other than to say for the duration of this video, I smiled, and cried, and ultimately felt an overwhelming sense of joy and hope.

Wow.

To watch the video in High Quality—and I strongly suggest it—go to the YouTube page and be sure to select Watch Video in High Quality just below the video.

“Where the Hell is Matt” YouTube Page

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And then I wrote…

I wouldn’t want to try and guess how many commercials I’ve voiced over the past 25 years, but it’s well into the triple digits. But as I reported to Junior when I came back from this particular session, I have a new favourite.

I recorded at PorkPie Studios / Imprint Music, under the watchful eye (listenful ear?) of Fraser MacDougall (thanks for the shirt, dude) and I said then that I thought the spot was brilliant. Beyond the concept—which is great—the credit for this spot has to go to Second City alumnus Jim Annan for his characterization of the over-compensating host. Perfect. His last line … oozes.

Check it out:

Here’s the folks that made it:

Released: May 2008
Avertiser: Angus
Agency: COSSETTE COMMUNICATION-MARKETING
Country: Canada

“The Angus Burger tastes so much like homemade you’ll want to take the credit.”

Product: Angus Burger
Agency: Cossette Communications
Executive Creative Director: Darren Clarke/Daniel Vendramin
Creative Director: Pete Breton/ Dave Douglass
Art Director: Marco Parisella
Copywriter: Mark Lewis
Agency Producer: Leanne McLellan
Director: Tim Godsall
Prod. Co: OPC, Toronto
Country: Canada

Posted in Voice | 12 Comments

Those cars from the Cougar Ace? Destroyed.

This is a quick follow-up to the post I made about Wired’s article Righting the Cougar Ace.

The Wall Street Journal Online has an article about how—and why—Mazda destroyed the 3000+ cars that were saved.

Posted in Distractions | Tagged | 5 Comments

The Last Flight From Da Nang, 1975

Not sure what’s more compelling: the quality and fearlessness of journalism then, or the desperation of people whose lives and ethics have been ravaged by war. Either way, this video is difficult to watch.

Every day, every moment, every second, we have to ask ourselves what is important and what isn’t, and we have to ask our leaders to prove their judgment and honesty. We have to avoid armed conflict, at almost any cost. It may be true that sometimes there are no choices. It’s also true, that often, choices have been overlooked. My allegiance remains with our veterans, our fallen heroes, and perhaps most importantly, with our young men and women who currently serve. We owe it to them to demand that government remains transparent and open and justifies any foreign policy that places them in harm’s way. We owe them our diligence.

From Wikipedia, there is a footnote to the Vietnam War entry (known in Vietnam as the American War):

General Maxwell Taylor, one of the principal architects of the war, noted “first, we didn’t know ourselves. We thought that we were going into another Korean war, but this was a different country. Secondly, we didn’t know our South Vietnamese allies … And we knew less about North Vietnam. Who was Ho Chi Minh? Nobody really knew. So, until we know the enemy and know our allies and know ourselves, we’d better keep out of this kind of dirty business. It’s very dangerous.”

via kottke

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Righting the Cougar Ace

Joshua Davis in Wired Magazine recounts this incredible saga, High Tech Cowboys of the Deep Seas: The Race to Save the Cougar Ace.

The drama inherent in trying to save a ship that has nearly capsized in the North Pacific is gripping, mostly because of the exotic cast of characters that populate it. From Captain Rich Habib to a bevy of wild salvage divers and naval architects, these guys are the stuff of a Hollywood movie.

The story itself is a screenplay. A deep-sea car transport, its 14 decks packed with 4,703 new Mazdas at an estimated cargo value of $103 million lays on its side after a malfunction while changing ballast water. The only way to right it is to create a digital model and calculate an intricate pumping system. The only way to accomplish it isn’t pretty.

The job is daunting: Board the Cougar Ace with the team and build an on-the-fly digital replica of the ship. The car carrier has 33 tanks containing fuel, freshwater, and ballast. The amount of fluid in each tank affects the way the ship moves at sea, as does the weight and placement of the cargo. It’s a complex system when the ship is upright and undamaged. When the cargo holds take on seawater or the ship rolls off-center — both of which have occurred — the vessel becomes an intricate, floating puzzle.

Davis handles the telling of this fantastical tale brilliantly. As he introduces each character as they are summoned to the project—from Jackson Hole, Wyoming to Port of Spain, Trinidad—he back-stories just enough to help us understand the dangers and rewards. And in Captain Rich Habib, he has a protagonist that is sort of a seafaring Red Adair, square-jawed and steely-eyed through risk and tragedy.

The story has everything that I love: drama, technology, character and story. Someone needs to make a film of this. It’s the best thing I’ve read in a long, long time. Follow the link to the story after the excerpt.

Deep within the ship, the men dangle on ropes inside an angled staircase and peer through a doorway into the number-nine cargo deck. Their lights partially illuminate hundreds of cars tilted on their side, sloping down into the darkness. Each is cinched to the deck by four white nylon straps. Periodically a large swell rolls the ship, straining the straps. A chorus of creaks echoes through the hold. Then, as the ship rolls back, the hold falls silent. It’s a cold, claustrophobic nightmare slicked with trickling engine oil and transmission fluid. Trepte lowers a rope and eases into the darkness.

High Tech Cowboys of the Deep Seas: The Race to Save the Cougar Ace by Joshua Davis in Wired Magazine.

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