Hey, wait a second – aren’t you the same Jim Murphy that gave me the offline tongue-lashing about too many Spinning posts on this blog. Who’s side are you on?

For the record, even though my body is now a temple (albeit a vodka-laced temple — but more spinning posts to come!) I indulged in an Angus burger. Not too shabby at all. Seemed pretty lean, too :)

But enough about me, he said, blushing.

Seriously, I just think that this spot from concept to completion was really bright. When your specialty is in sort of non-retail announces, you tend to see spots when they’re pretty close to completion. It’s amazing how many duds there are that account people and ad agencies are really keen on and have spent a lot of production time and money on (no current clients, I swear it).

It’s also cool that the agency on this did an actual internet buyout. Without getting all solidarność about it, it means that they can really get it out there via the internets, with all the creatives involved getting adequately compensated. So it’s nice to see a media buy that includes this as part of its plan. Speaks well to what we do for a living, that the ‘net becomes a viable place to bring some ad work.

My wife Carol is a commercial-muter. She is also keen on developing a device that does it automatically. ( I try to remind her that if everybody did that, I’d be out of a job :)