I used to believe that episodic tv could barely compete with the production value of 30-second tv spots. Commercials had $2 million for 30 seconds – an episode of a series had less budget to make 52 minutes. The only leg-up was story-and-character: time to develop was on the side of the series.
But 2 minute efforts like this show how much can be accomplished in 120 seconds. Brilliant.