There was something incredible about this photograph.

Theoretical physicist Steven Hawking experiencing zero gravity, all expenses paid by Richard Branson of Virgin, on the Zero G (it cost him about about 100K but regular trips are about $3500; book your seat today.). One of the smartest men in the world experiencing something he only imagined, sponsored by one of the coolest men in the world, who can imagine with the best of them. And suffering from advanced Lou Gehrig’s disease, there’s not a whole lot of great sensations that Hawking gets access to.

Branson seems to be around here a lot these days - in Toronto recently creating an environmental campaign, and speaking at what looked suspiciously like a get-rich-quick-conference, if only for the presence of Donald Trump. Organizing this one really shows his creativity and compassion. It’s a treat for all of us.

I think it was Coudal’s blog that noted the dali-esque nature of the shot. Brilliant.