Well, I hate to get all negative so early into this blog, but here is the first of hopefully not many peeves.
Driving back from the city, I heard a radio ad that used the “ping” sound - the little ding-like sound that warning systems on late-model cars like mine use. That’s right, just before they announced the brand - which I have intentionally erased from my memory - there was two pings that made my eye immediately dart to my dashboard control panel … and my heart skip a beat. (My car is not exactly a late-model - but it pings. And it has over 200k, so something ping-worthy could happen at any given moment.)
Now I respect the need to brand their radio spots with an audio sting that’s unique and memorable. But that sound. C’mon. Dirty pool - and I’ll bet I’m not the only driver out there that gets bugged about it.
Now that I’m at it - I’m not thrilled with cellphone rings being featured on the radio either. More than once I’ve gone for the hip before I realized that it’s just part of a radio spot’s soundscape.
I think it’s time to start broadcasting my ipod feed the stereo and forget about commercial radio…
3 responses so far ↓
1 Andy G // Mar 7, 2006 at 7:43 pm
Couldn’t agree more. But i also hate the radio spots with car horns in them… I almost jump out of my seat whilst looking around widely. Who should i apologize to or who should i be giving the finger to (if i can remember what finger to use - i’m English - we use two fingers).
2 Jesse // Mar 7, 2006 at 8:31 pm
3 Carrie // Apr 2, 2006 at 9:47 am
The Cell phone ring on the air drives me nuts. Coming from a person that handles an average of 50 calls a day and every call is an action call - I hate those @#$% for using the cell phone ring in their commercials. I think it’s a cop-out for lack of creative thinking.
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